Biennial Review - 2019 to 2020
Online communication including social media and journalistic media relations
Presence in the media
Media interest surged in the 2020 COVID-19 pandemic. The president gave regular live broadcasts and podcast recordings in addition to interviews for print.
Multimedia addressing of Target Groups
Virtual press conferences and videos complemented the classic communication measures. The increasing number of inquiries showed a growing interest in the Paul-Ehrlich-Institut.
The new website has proven its worth as the Paul-Ehrlich-Institut’s central information platform for all stakeholders.
The presence in selected social media has supported the dissemination of scientific findings and increasing awareness of the Paul-Ehrlich-Institut among the population.